CSF is a financial company that opens a new line of business for start-ups with a simpler approach and growth support. They basically offer an external CFO who will handle the finance function.
In this context, they needed a new brand identity to attract new business. The approach went through knowing the start-up sector and the competition in the finance sector, to then begin the naming process and subsequently create the logo and the new brand identity.
FinOut, is a name created with a clear communicative value, Finance and Outsourcing. We established naming, logo, brandbook and design system necessary to get started.