Finout
A new service focused on startups
Finout
Year
2018
Role
Brand Consulting
Visual Designer
Front-end Developer
Responsibilities
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User Research
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Brand Development
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Web Design & Development
Overview
Naming, logo, brand book and all brand assets focused on the “startup founder” customer. Based on research and interviews, we highlight the financial challenges startups face with finance and how they can easily solve it with Finout.
New brand and a complete digital design system
Context
CSF is a financial company that opens a new line of business for start-ups with a simpler approach and growth support. They basically offer an external CFO who will handle the finance function.
Challenge
In this context, they needed a new brand identity to attract new business. The approach went through knowing the start-up sector and the competition in the finance sector, to then begin the naming process and subsequently create the logo and the new brand identity.
Solution
FinOut, is a name created with a clear communicative value, Finance and Outsourcing. We established naming, logo, brandbook and design system necessary to get started.
