GAB Abogados

Revitalizing the brand and a user-centric website redesign

Client

GAB Abogados

Year

2021

Role

Brand Manager

UX/UI Designer

Web Designer & Developer

Responsibilities

  • User Research

  • Brand Management

  • Visual Design

  • Front-end Developer

Overview

GAB is a Canarian law firm that wanted to redesign its brand and digital identity. Based on an investigation of the customer person and competitors. The website was simplified based on user experiences.

A redesigned brand & website simplification based to the customers

We start from a benchmarking of the sector and the competition and we define as main objective, simplification and coherence in all communications.