Colchón Inteligente
A Reimagined Brand Journey in the Canary Islands
Colchón Inteligente
Year
2018
Role
Visual Designer
Brand Manager
Responsibilities
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Desk Research
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Prototyping
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Visual Design
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Front-end Development
Overview
Colchón Inteligente is a Canarian company that wanted to redesign its brand and digital identity. Based on an investigation of the customer person and competitors brand & website was created.
New Brand Identity
The new brand was designed based on 2 creative routes, one focused on differentiating the composition of the product and the other based on the benefits of resting on it. A third route was explored at the request of the client with only typography.
Then we made some wireframes of the main pages with the client and defined the design components. Here we test with the customer persona and iterate some components.
We made some prototypes in high definition and later we deployed the design throughout the site.
